My Story
My name is Aviram Rosenfeld. I’m 35 years old, married, and a father to a young daughter. I currently live in central Israel. My academic background includes a bachelor’s degree in Communication with a focus on product, along with formal training in visual design, which helped shape the foundation of my design approach.
I began my career as a freelance graphic designer, providing branding and visual identity services to businesses. Later, I joined the digital agency Web Media Group as a web designer, where I focused primarily on marketing websites and CMS-based platforms.
My next role combined both product management and product design at a consulting firm that works with government ministries to design digital services for the public. In this position, I led projects end-to-end — from early ideation and product definition through UX design, branding, and launch — helping build digital products designed to serve large public audiences.
Later, I joined the fintech company TipRanks as a Product Designer, and today I serve as the company’s Design Team Lead. In this role, I oversee the entire design function across the organization. I lead the design of the company’s core products, including the website and mobile apps, support growth initiatives, collaborate closely with our B2B sales teams on client-facing solutions, and drive marketing design efforts. I also lead the design of theFly.com across both web and mobile platforms, as well as marketing design for TheStreet Pro.
I specialize in designing complex systems and fintech products, combining strong product thinking with a data-driven approach. My professional strengths include user research, analytics-based decision making, defining KPIs, and ensuring that product decisions create measurable impact aligned with business strategy.
Outside of work, I enjoy mentoring early-career product designers and helping people enter the field. I’m also a passionate football fan and a devoted supporter of Hapoel Tel Aviv. In my free time, I enjoy watching sports, traveling, and spending time with my wife, daughter, and friends.
My Skills
Product Design UX/UI
With a keen eye for user experience and a deep understanding of design principles, I excel at creating intuitive and visually appealing product designs. I combine user-centered methodologies with a strong focus on usability to craft seamless digital experiences.
Motion Design
I possess a knack for bringing designs to life through motion. Using tools like Adobe After Effects, I leverage animation techniques to add depth, interactivity, and visual interest to static designs, creating engaging and captivating user experiences.
HTML / CSS
Proficient in HTML and CSS, I have a solid foundation in web development. I translate design concepts into clean and well-structured code, ensuring cross-browser compatibility and responsive layouts. I pay attention to detail and adhere to best practices to deliver high-quality, pixel-perfect designs.
WordPress & Elementor
I have extensive experience working with WordPress, one of the most popular content management systems, and I am well-versed in leveraging its power to create dynamic websites. Additionally, I am skilled in utilizing Elementor, a user-friendly page builder plugin, to create custom and visually stunning designs without the need for coding.
Things I Love
I love soccer
I am a die-hard fan of the Hapoel Tel Aviv team. I go to every game and when I can’t make it, I watch from home. In general, I really, really love watching soccer games and sports in general, it’s my favorite pastime. In the past, I also had a comedy podcast about Israeli soccer.
I love listening to music and podcasts
I can spend hours listening to podcasts. I have dozens of podcasts that I listen to, from sports and comedy to professional stuff in the field of product design. And I really like listening to music in a variety of styles: rap, jazz, rock and metal and more...
I love working with wood
I am an amateur carpenter. I love working with wood and building different things for the house.
The last thing I built was an outdoor kitchen in our garden
