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We want to improve iPad user experience and get more retention to the app
iPad User Experience: Over time, we’ve noticed that our apps haven’t been optimized for iPad users.
High Installation but Low Usage: Data indicates a significant number of iPad users are downloading our app. However, there’s a noticeable drop in the actual usage, suggesting potential issues with the app’s interface or functionality on iPads.
Over time, we don’t pay attention how the application looks on iPads.
The numbers showed a lot of iPad users installing our app but never using it. Additionally, I saw some articles that talked about converting iPad users and making them pay (the article said iPad users’ finances were above average and they paid more for services they found valuable).
I read another article that showed iPad users growing over time, especially in the US (our main country).
Both of these facts convinced me to ask the app manager to have QA and development resources to redesign the app for iPads and to make it more iPad-friendly.
After gathering the research knowledge that supports my proposal, I conducted a competitor analysis to see how we’re doing compared to our competitors, who leads and what their usual practices areץ
MY ROLE & PROCESS:
Since I’m the lead of the design team and the app product designer, I decided to make a design sprint with my team.
At the beginning, I decided the main screens (the 5 at the bottom).
For each screen, I set some rules and let each designer make his own variation (this took a week).
After we decided the most appropriate design for each screen, I asked my team to design all states and edge cases for each screen (one design took responsibility for 3 screens, and the other took responsibility for the other two).
As soon as we had wireframes for all five screens, me and the product manager handed it over to iOS developers
Each screen gets reviewed by me and the relevant designer after the developer finishes it.
When we’re done with all five screens, we’ll release a new version of the app only with iPad UI/UX improvements.
Enhanced Visual Appeal: The app now boasts a responsive design tailored for the iPad’s screen dimensions. Graphics, text, and interface elements have been optimized to provide a seamless and visually appealing experience.
Increased User Retention: Post-implementation analytics indicate an increase in retention rates among iPad users. The intuitive design and improved functionality have encouraged users to spend more time within the app.
Growth in Paying Users: With the enhanced user experience, there’s been a notable uptick in the conversion rate. We’ve observed an increase in the number of iPad users upgrading to our premium plan.
Positive Feedback: iPad user reviews on the App Store have shown a more favorable response.
Increased User Engagement: Features that were previously overlooked or underutilized due to design constraints are now seeing more engagement.
Competitive Edge: With many competitors still not optimized for the iPad, our app now stands out in the market.